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New Research Reveals How Customers (Really) Rate Your Website.

Consumers have never had more choice than they do today: thousands of businesses compete within the same sector for the same clients by offering nearly the same product at nearly the same price. At the risk of stating the obvious, your website plays a huge role in differentiating your business and, while you no doubt already have a solid online …

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You Cannot Ignore Africa!

The African continent, strongly associated with poverty and political unrest, is often overlooked by brands and organisations, which are under the erroneous impression, that the population is too retrograde to be receptive of branding. Africa still suffers from the misapprehension that it is a hopeless place to do business, despite it being one of the largest growing economies in the …