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Sustaining New Foreign Brands in Nigeria

Brands are essentially the reputation of any organization. They create images in the consumer’s mind- it’s to no wonder that Walter Landon said “Products are made in factory but brands are created in the mind.” Brands give a conviction of who we are and what we stand for therefore brands with longer life span have greater competitive edge in the …

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Developing Obsessive Brands

What is an obsessive brand you ask? Simply put, it’s a brand that centres its focus on a particular idea and reason for existence, rather than diversifying it to try meet the generalised needs of the wider world.  The origin and singular concept, becomes said obsession which is then filtered through every aspect of the brand: language, environment, strategy and …

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The New ‘Walletless’ Generation

The world of mobile applications has grown exponentially with the advent of smartphones over the past few years.  We can now do our banking, shopping, dating and so much more with the help of an app.  Convenience and instant gratification have made mobile apps widely popular with developers becoming millionaires overnight. It seems only fitting that an app for cardless …

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The Power of the Individual

It’s no secret that Word of Mouth has always been a tool to influence business, through the traditional oral passing of information from person to person.  Social Media marketing is part and parcel Word of Mouth marketing at its core. The potency of positive or negative insights from consumers generally has higher influence when it occurs from friend-to-friend. According to …

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Car Owners In Nigeria To Earn Money Through Brandmycar.com

Mobile advertising in Nigeria has taken a new turn with brandmycar.com.ng launching a new advertising platform in the market. The company match make car owners wanting to earn extra income with brands that need effective out-of-home advertisements. People are paid to drive their branded cars, and gain exposure for the dedicated brand when moving around between various destinations on a …