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Co-creation Leads to Innovation

          A product is anything that fulfills a customer need or want, we usually think about products as a tangible good, however it can also be a service or even an idea. In order to be successful, a product needs to have a distinct selling proposition. We refer to this as product positioning. This positioning can …

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Power of the Crowd

  Despite the growing list of successes through crowd innovations that have propelled companies forward, only very few organizations use crowdsourcing effectively, if at all.  From a business standpoint, using the broader public to solve problems and innovate solutions does not come across as a productive practice, that’s the firm’s job isn’t it? To top it all off it is …

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Design and Innovation Lead the Way in Europe

                    According to new research conducted by the European Commission Innobarometer survey, one third of businesses in the EU see design as an integral part of their business strategy and development.  Findings also show that 62% of companies in the EU use design in their business. Design for Europe coordinator and …

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The Rise and Rise of Sports Betting in Nigeria

            Over the years, pool staking and betting has been the traditional way of gambling in Nigeria, however they had nothing to do with sports. Recently the emergence of sports betting has increased due to the various betting websites that have grown in popularity. Due to this latest development, sports fanatics now take their interest …

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The Value of 3D Branding

          According to James Whittaker of Design Bridge, “The primary value of 3D branding is the tactile, multi-dimensional experience that interfaces consumer’s senses much more widely than graphics alone”. In other words, it is very important for every branding agency to communicate values to their customers by producing dynamic and innovative off-the-shelf packaging. We all notice …