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Brand Value: What you need to know

Brands are the most important thing for business people and it in facts makes them very excited. That’s because brands are conceptual.  They allow us to dream, to think of things other than logistics and pricing and firing people.  Reflecting on brands help us escape from the drudgery of work. However, it’s important to remember that brands are quantifiable financial …

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Rugby World Cup 2015: Sponsorship and what it means for Brand Value

With the Rugby World Cup upon us you can feel a certain sense of pride and patriotism in the air. In the marketing world sponsorship is the way to go and when better to do it than when the world is watching. Here are a couple of reasons why brands decide to sponsor the Rugby World Cup. Sport sponsorship is …