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An Introduction to Twitter Ads Twitter has its share of critics. Some complain that they don’t understand the social media, and some just don’t understand how they make money. Despite this, businesses have found ways to use Twitter as a marketing channel to help them grow their businesses. For starters, Twitter is a powerful tool for engaging your audience, but …

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Facebook Video Ads Trends Marketers Should Know in 2019

As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in 2018, narrowing down their myriad of thoughts to just one or two top predictions that they believe will shape the coming year. Whether it’s a relatively new trend, or something that’s been around for a while …

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The Next Big Thing in Digital Marketing is Artisanal Advertising

The Next Big thing For Marketers is Artisanal Advertising forging emotional connections with consumers As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in 2019, narrowing down their myriad of thoughts to just one or two top predictions that they believe will shape the coming year. …

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How consumer behaviour is evolving because of mobile

  On Sept 20th, Think with Google held a Facebook Like Q and A discussing the evolving consumer behaviour. Joshua Lowcock, EVP and chief digital officer at UM Worldwide and Bethany Poole, director of Think With Google discussed what these changes mean and the opportunities this is opening up for marketers. Summary Consumers are shifting more and more to mobile – we have …

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Trends for Marketers to Prepare for in 2019: #10 Live Streaming Video

Trends for Marketers to Prepare for in 2019: #10 Live Streaming Video Trends for Marketers to Prepare for in 2019: #10 Live Streaming Video As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in 2018, narrowing down their myriad of thoughts to just one or two …