3 Essential Tips for Marketing to Millenials

3 Essential Tips for Marketing to Millenials

 

1.Promote your brand through social influencers, such as celebrities and public figures.

  • This can help your brands presence feel more authentic online.
  • The use of micro-influencers can also help a commercial brand be organically¬†accepted by sub-cultures or niche ‘scenes’.


 
2. Create ‘ads’ that appear to be local: be creative, be authentic. Make it personalized and customised.

  • ‘Hubspot’ – 84% of millennials don’t trust traditional advertising.
  • About 90% of millennials use smartphone devices.


 

3. Offer a rewards program.
About half of millennials are willing to share a service in exchange for some small reward – as successfully deployed by Uber’s reward program.