View Post

3 Essential Tips for Marketing to Millenials

3 Essential Tips for Marketing to Millenials   1.Promote your brand through social influencers, such as celebrities and public figures. This can help your brands presence feel more authentic online. The use of micro-influencers can also help a commercial brand be organically accepted by sub-cultures or niche ‘scenes’.   2. Create ‘ads’ that appear to be local: be creative, be authentic. …

View Post

Latest Social Media Trends

Latest Social Media Trends   1.Chatbots No longer are chatbots seen as robotic and inefficient, when designed the right way they can provide instant connection to a customer that is helpful and feels personal. 2. Video, Video, Video Creative strategists are claiming that that the inclusion of short videos are not only beneficial to a company’s brand, but essential. This …

View Post

8Digital

REDD’s Africa: Facebook – Best Posts We conducted a Facebook campaign for REDD’s in 4 African countries to increase customer attraction and engagement over a 6 month period; with some very positive results. REACH: REDD’s: 698 137 & 447 492 reach respectively Competitors: Savanna: 19 000 ; Hunter’s Dry: 17 000   Highest Engagements Video Posts REDD’s Kenya ( 8 …

View Post

Cultural Branding

Under Armour: A Case Study Under Armour has combined celebrity sponsorship with cultural branding; they have taken NIKE’s previous strategy and done it better. NIKE used to highlight athletes that overcame societal barriers – the competitive underdog, but abandoned this strategy over a decade ago. Under Armour has now taken over this ideology, and has taken off on Social Media. …

View Post

Why Brands Should Use Micro-Influencers?

Influencer Marketing is growing faster than Digital Ads. The landscape has changed, and everyday more influencer marketing agencies pop up. Technology is enabling brands to discover more niche audiences and influencers to connect with. People have the power now more than ever. Brands are now shifting from traditional forms of mass distribution to marketing partnerships. Who would have thought that …

View Post

5 Packaging Design Trends

What if we told you that there are currently 5 key global packaging trends influencing consumer choice… Bold minimalism  Appification   Dual Purpose   Personal Touch Localisation  

View Post

How long should your blog post be?

What is the ideal length to get the most shares and retain traffic? Bloggers often question what the ideal length of a post should be in order to keep your readers interested but also divulge enough information to be useful. So how long should a blog post be? Do a little digging on the internet and the answers vary from …

View Post

The rise of customer-centric marketing

Businesses are shifting their focus from products to customers Customer-centric business is a growing trend in the industry, with more companies beginning to focus on the customer experience. Before- and after-sales customer care is important for customer loyalty and repeat business. However, a customer-centric business needs to be one that goes beyond offering just a good service; they need to …

View Post

TIPS FOR GROWING YOUR BLOG REACH

Boost your exposure and reach a wider audience by following these processes: Blogs have become an important business tool to expand reach and climb the search engine rankings. In the past, blogs were considered to be personal websites for people who had stories to tell, but the reality now is that business have taken to the idea of blogging in …

View Post

Great Brands are built, not Bought

Brand transparency is a subject not everyone is familiar with and who better to explain it but Jeff Rosenblum. I thoroughly enjoyed reading his thought process on Brand transparency. Here are a few excerpts from his article “The Naked Truth on Brand Transparency with Jeff Rosenblum.” “Great brands are built, not bought.” To many brands and agencies alike, this has …