View Post

Brand Value: What you need to know

Brands are the most important thing for business people and it in facts makes them very excited. That’s because brands are conceptual.  They allow us to dream, to think of things other than logistics and pricing and firing people.  Reflecting on brands help us escape from the drudgery of work. However, it’s important to remember that brands are quantifiable financial …

View Post

Rugby World Cup 2015: Sponsorship and what it means for Brand Value

With the Rugby World Cup upon us you can feel a certain sense of pride and patriotism in the air. In the marketing world sponsorship is the way to go and when better to do it than when the world is watching. Here are a couple of reasons why brands decide to sponsor the Rugby World Cup. Sport sponsorship is …

View Post

MTN Palms Store Design: The Method

8Brand and its sister company in Nigeria rolled out a second store in the shopping mall The Palms.  The ‘Revolutionary’ design was also implemented within this store as with the others and exudes a modern feel in keeping with the brand. When we were approached by MTN Nigeria to develop a new revolutionary store our design team stepped into the think …

View Post

Zero Rating: An effective Marketing tool?

Zero-rating can be described as the practice involving mobile carriers, through a prior agreement with specific content providers, offering free mobile data to allow customers to access particular online content or services at no additional cost. This could be a great marketing tool for your business in the future. There are some skeptics in the industry that states that this …

View Post

#GreatDesignDay #2: Revit Rendering

Hello internet goers, I recently read this article about fast and easy visualization of your Autodesk Revit models, and found it quite helpful. To view the original post please go to Lumion 3D’s web page. Breathe life into your architectural designs with Lumion, 3D visualization software for architects. Add trees, clouds, people, artistic effects and materials and convert your Revit design …

View Post

Olukayode Olusope heads the 8Brand team in Nigeria

8Brand in Nigeria would like to welcome Olukayode Olusope, the new GM, to the team. Olukayode Olusope is a passionate brand expert, with expansive experience in running large and complex integrated marketing communications campaigns in top rate advertising agencies. “Having acquired skills in brand strategy development and execution, service business selling, client servicing and business development, I envision adding value …

View Post

Press Release: New offices in Nigeria

We are a progressive agency that stops at nothing in ensuring delivery of comprehensive solution for our clients. The secret to our success is our people and the passion that they have and share for what they do. Our Nigerian GM, Olukayode Olusope, who has expansive expertise to take our business vision to the next level, heads 8Seconds / 8Brand …

View Post

#GreatDesignDay Interiors

Office Spaces of the Future Gone are the days of aspiring to get that corner office or the office with the view. The typical layout of an office has changed so much over the years and for good reason. Workspaces have become multi functional and employees love it! Here are a few of our favourite trends that corporate offices are …

View Post

Co-creation Leads to Innovation

          A product is anything that fulfills a customer need or want, we usually think about products as a tangible good, however it can also be a service or even an idea. In order to be successful, a product needs to have a distinct selling proposition. We refer to this as product positioning. This positioning can …

View Post

Power of the Crowd

  Despite the growing list of successes through crowd innovations that have propelled companies forward, only very few organizations use crowdsourcing effectively, if at all.  From a business standpoint, using the broader public to solve problems and innovate solutions does not come across as a productive practice, that’s the firm’s job isn’t it? To top it all off it is …