Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

View Post

An Introduction to Twitter Ads Twitter has its share of critics. Some complain that they don’t understand the social media, and some just don’t understand how they make money. Despite this, businesses have found ways to use Twitter as a marketing channel to help them grow their businesses. For starters, Twitter is a powerful tool for engaging your audience, but …

View Post

Facebook Video Ads Trends Marketers Should Know in 2019

As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in 2018, narrowing down their myriad of thoughts to just one or two top predictions that they believe will shape the coming year. Whether it’s a relatively new trend, or something that’s been around for a while …

View Post

The Next Big Thing in Digital Marketing is Artisanal Advertising

The Next Big thing For Marketers is Artisanal Advertising forging emotional connections with consumers As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in 2019, narrowing down their myriad of thoughts to just one or two top predictions that they believe will shape the coming year. …

View Post

How consumer behaviour is evolving because of mobile

  On Sept 20th, Think with Google held a Facebook Like Q and A discussing the evolving consumer behaviour. Joshua Lowcock, EVP and chief digital officer at UM Worldwide and Bethany Poole, director of Think With Google discussed what these changes mean and the opportunities this is opening up for marketers. Summary Consumers are shifting more and more to mobile – we have …

View Post

Trends for Marketers to Prepare for in 2019: #10 Live Streaming Video

Trends for Marketers to Prepare for in 2019: #10 Live Streaming Video Trends for Marketers to Prepare for in 2019: #10 Live Streaming Video As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in 2018, narrowing down their myriad of thoughts to just one or two …

View Post

PREDICTIVE APPS

Apps are already a part of our lives, slowly but surely we will become dependent on them as they become the digital centerpiece connecting our day-to-day devices. Predictive apps are a relatively new design paradigm that uses predictive analytics, to provide the right information to the right consumer at the right time. Consumers in general are expecting to have more …

View Post

DIGITAL TRANSFORMATION IN AFRICA

We might have been off to a slow start, but we have been growing rapidly for the last decade. Up until recently only 16 present of our continents people had access to the internet, but changes has already started taking place. Africa is endowed with a talented generation of technologists, coders and entrepreneurs, who are eager and ready to solve …

View Post

ARTIFICIAL INTELLIGENCE

For the average person out there the word Artificial Intelligence (AI) is a complex field of study and they usually don’t think much of it other than linking it to the image of Terminator. Although it is a sci-fi movie about how robots control the world, which (hopefully) won’t happen soon, we do however find ourselves in the dawn of an era where …

View Post

THE EFFECT OF ECHO CHAMBERS

Majority of people have access to theinternet and more than half spend theirwhole day glued to their screen, loyallyfollowing the trends and popular views ofthe online masses. But is it really the opinion of hundreds of other people or is it just your opinion being echoed back at you? We might think that we are free to believe whatever we …