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Great Brands are built, not Bought

Brand transparency is a subject not everyone is familiar with and who better to explain it but Jeff Rosenblum. I thoroughly enjoyed reading his thought process on Brand transparency. Here are a few excerpts from his article “The Naked Truth on Brand Transparency with Jeff Rosenblum.” “Great brands are built, not bought.” To many brands and agencies alike, this has …

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Brand Value: What you need to know

Brands are the most important thing for business people and it in facts makes them very excited. That’s because brands are conceptual.  They allow us to dream, to think of things other than logistics and pricing and firing people.  Reflecting on brands help us escape from the drudgery of work. However, it’s important to remember that brands are quantifiable financial …

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MTN Palms Store Design: The Method

8Brand and its sister company in Nigeria rolled out a second store in the shopping mall The Palms.  The ‘Revolutionary’ design was also implemented within this store as with the others and exudes a modern feel in keeping with the brand. When we were approached by MTN Nigeria to develop a new revolutionary store our design team stepped into the think …

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Olukayode Olusope heads the 8Brand team in Nigeria

8Brand in Nigeria would like to welcome Olukayode Olusope, the new GM, to the team. Olukayode Olusope is a passionate brand expert, with expansive experience in running large and complex integrated marketing communications campaigns in top rate advertising agencies. “Having acquired skills in brand strategy development and execution, service business selling, client servicing and business development, I envision adding value …

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Co-creation Leads to Innovation

          A product is anything that fulfills a customer need or want, we usually think about products as a tangible good, however it can also be a service or even an idea. In order to be successful, a product needs to have a distinct selling proposition. We refer to this as product positioning. This positioning can …

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The Value of 3D Branding

          According to James Whittaker of Design Bridge, “The primary value of 3D branding is the tactile, multi-dimensional experience that interfaces consumer’s senses much more widely than graphics alone”. In other words, it is very important for every branding agency to communicate values to their customers by producing dynamic and innovative off-the-shelf packaging. We all notice …

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Is Your Brand Conscious or Unconscious?

For brands and advertisers the consumer market is a polygonal and ever-moving target. What works today may not work tomorrow and keeping up with trend fluctuations is what makes the job exciting. There are, however, a few trends which stick, and it’s these trends which can ultimately result in a brands’ success, or untimely demise. One trend in particular has …

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Sustaining New Foreign Brands in Nigeria

Brands are essentially the reputation of any organization. They create images in the consumer’s mind- it’s to no wonder that Walter Landon said “Products are made in factory but brands are created in the mind.” Brands give a conviction of who we are and what we stand for therefore brands with longer life span have greater competitive edge in the …

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Developing Obsessive Brands

What is an obsessive brand you ask? Simply put, it’s a brand that centres its focus on a particular idea and reason for existence, rather than diversifying it to try meet the generalised needs of the wider world.  The origin and singular concept, becomes said obsession which is then filtered through every aspect of the brand: language, environment, strategy and …