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Great Brands are built, not Bought

Brand transparency is a subject not everyone is familiar with and who better to explain it but Jeff Rosenblum. I thoroughly enjoyed reading his thought process on Brand transparency. Here are a few excerpts from his article “The Naked Truth on Brand Transparency with Jeff Rosenblum.” “Great brands are built, not bought.” To many brands and agencies alike, this has …

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Brand Value: What you need to know

Brands are the most important thing for business people and it in facts makes them very excited. That’s because brands are conceptual.  They allow us to dream, to think of things other than logistics and pricing and firing people.  Reflecting on brands help us escape from the drudgery of work. However, it’s important to remember that brands are quantifiable financial …

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Olukayode Olusope heads the 8Brand team in Nigeria

8Brand in Nigeria would like to welcome Olukayode Olusope, the new GM, to the team. Olukayode Olusope is a passionate brand expert, with expansive experience in running large and complex integrated marketing communications campaigns in top rate advertising agencies. “Having acquired skills in brand strategy development and execution, service business selling, client servicing and business development, I envision adding value …