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An Introduction to Twitter Ads Twitter has its share of critics. Some complain that they don’t understand the social media, and some just don’t understand how they make money. Despite this, businesses have found ways to use Twitter as a marketing channel to help them grow their businesses. For starters, Twitter is a powerful tool for engaging your audience, but …

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The Next Big Thing in Digital Marketing is Artisanal Advertising

The Next Big thing For Marketers is Artisanal Advertising forging emotional connections with consumers As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in 2019, narrowing down their myriad of thoughts to just one or two top predictions that they believe will shape the coming year. …

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How consumer behaviour is evolving because of mobile

  On Sept 20th, Think with Google held a Facebook Like Q and A discussing the evolving consumer behaviour. Joshua Lowcock, EVP and chief digital officer at UM Worldwide and Bethany Poole, director of Think With Google discussed what these changes mean and the opportunities this is opening up for marketers. Summary Consumers are shifting more and more to mobile – we have …

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Trends for Marketers to Prepare for in 2019: #10 Live Streaming Video

Trends for Marketers to Prepare for in 2019: #10 Live Streaming Video Trends for Marketers to Prepare for in 2019: #10 Live Streaming Video As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in 2018, narrowing down their myriad of thoughts to just one or two …

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MTN Palms Store Design: The Method

8Brand and its sister company in Nigeria rolled out a second store in the shopping mall The Palms.  The ‘Revolutionary’ design was also implemented within this store as with the others and exudes a modern feel in keeping with the brand. When we were approached by MTN Nigeria to develop a new revolutionary store our design team stepped into the think …

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Co-creation Leads to Innovation

          A product is anything that fulfills a customer need or want, we usually think about products as a tangible good, however it can also be a service or even an idea. In order to be successful, a product needs to have a distinct selling proposition. We refer to this as product positioning. This positioning can …

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Native, Responsive or Web?

Are you keeping up with the Mobile Revolution? The answer is probably not.  Every day marketers are introducing new and innovative ways to improve the customer experience at any stage in which the consumer interacts with the brand. All over the world today I still come across “web friendly” sites while browsing on my mobile. The problem with “Web Friendly” …

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Optimizing The Digital Marketing Experience For Customers

            As they say ‘first impressions count’, this statement applies to every business owner as consumers are either pleased or displeased by their first interaction with your digital channels. For successful corporations and marketers around the world, digital marketing is no longer viewed as a channel of communicating but the modus operandi for consumers.In view …

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New Research Reveals How Customers (Really) Rate Your Website.

Consumers have never had more choice than they do today: thousands of businesses compete within the same sector for the same clients by offering nearly the same product at nearly the same price. At the risk of stating the obvious, your website plays a huge role in differentiating your business and, while you no doubt already have a solid online …

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Marketers, YOU’VE UNDERESTIMATED ONLINE REVIEWS

  ‘With the growing availability of opinions from experts and users, the importance of a brand name has diminished’ – Harvard Business Review         Jonney Shih, the new chairman of Asus told his colleagues that he planned to sell laptops under the Asus brand name, they all looked concerned. Asus is a Taiwan based technology manufacturing firm …