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Great Brands are built, not Bought

Brand transparency is a subject not everyone is familiar with and who better to explain it but Jeff Rosenblum. I thoroughly enjoyed reading his thought process on Brand transparency. Here are a few excerpts from his article “The Naked Truth on Brand Transparency with Jeff Rosenblum.” “Great brands are built, not bought.” To many brands and agencies alike, this has …

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Brand Value: What you need to know

Brands are the most important thing for business people and it in facts makes them very excited. That’s because brands are conceptual.  They allow us to dream, to think of things other than logistics and pricing and firing people.  Reflecting on brands help us escape from the drudgery of work. However, it’s important to remember that brands are quantifiable financial …

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MTN Palms Store Design: The Method

8Brand and its sister company in Nigeria rolled out a second store in the shopping mall The Palms.  The ‘Revolutionary’ design was also implemented within this store as with the others and exudes a modern feel in keeping with the brand. When we were approached by MTN Nigeria to develop a new revolutionary store our design team stepped into the think …