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Co-creation Leads to Innovation

          A product is anything that fulfills a customer need or want, we usually think about products as a tangible good, however it can also be a service or even an idea. In order to be successful, a product needs to have a distinct selling proposition. We refer to this as product positioning. This positioning can …

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More Connectivity Requires More Infrastructure

“We take connectivity for granted” says Sundar Pichai, SVP of Products at Google, as he discusses Google’s Project Loon.  As everybody at or watching the 2015 Mobile World Congress in Barcelona would know, Google and Facebook both currently have similar goals as they take on the task of making the world wide web a lot more literal. Google’s Project Loon …

To SMS or not to SMS: The failure of mobile marketing in Nigeria

Nigeria is Africa’s largest mobile market. This means massive potential for brands to reach consumers through mobile marketing. Unfortunately, marketers in Nigeria are not getting it right. Rather than reaping the benefits, brands more often than not simply end up alienating users. However, this can still be turned around. The potential There are over 167 million mobile phones in use …

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Marketers, YOU’VE UNDERESTIMATED ONLINE REVIEWS

  ‘With the growing availability of opinions from experts and users, the importance of a brand name has diminished’ – Harvard Business Review         Jonney Shih, the new chairman of Asus told his colleagues that he planned to sell laptops under the Asus brand name, they all looked concerned. Asus is a Taiwan based technology manufacturing firm …

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8digital Gets Serious About App Development

8digital’s App World Solutions More than ever, consumers are demanding robust app ecosystems, so is your brand ready to take on the challenge? 8digital has a strong focus on mobile solutions and one of our latest solutions is a fully customisable App store solution. So yes, there’s more to App stores than just Google Play and Blackberry World. Plenty of Telcos, …