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Cultural Branding

Under Armour: A Case Study Under Armour has combined celebrity sponsorship with cultural branding; they have taken NIKE’s previous strategy and done it better. NIKE used to highlight athletes that overcame societal barriers – the competitive underdog, but abandoned this strategy over a decade ago. Under Armour has now taken over this ideology, and has taken off on Social Media. …

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5 Packaging Design Trends

What if we told you that there are currently 5 key global packaging trends influencing consumer choice… Bold minimalism  Appification   Dual Purpose   Personal Touch Localisation  

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How long should your blog post be?

What is the ideal length to get the most shares and retain traffic? Bloggers often question what the ideal length of a post should be in order to keep your readers interested but also divulge enough information to be useful. So how long should a blog post be? Do a little digging on the internet and the answers vary from …

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The rise of customer-centric marketing

Businesses are shifting their focus from products to customers Customer-centric business is a growing trend in the industry, with more companies beginning to focus on the customer experience. Before- and after-sales customer care is important for customer loyalty and repeat business. However, a customer-centric business needs to be one that goes beyond offering just a good service; they need to …

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TIPS FOR GROWING YOUR BLOG REACH

Boost your exposure and reach a wider audience by following these processes: Blogs have become an important business tool to expand reach and climb the search engine rankings. In the past, blogs were considered to be personal websites for people who had stories to tell, but the reality now is that business have taken to the idea of blogging in …

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Brand Value: What you need to know

Brands are the most important thing for business people and it in facts makes them very excited. That’s because brands are conceptual.  They allow us to dream, to think of things other than logistics and pricing and firing people.  Reflecting on brands help us escape from the drudgery of work. However, it’s important to remember that brands are quantifiable financial …

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Co-creation Leads to Innovation

          A product is anything that fulfills a customer need or want, we usually think about products as a tangible good, however it can also be a service or even an idea. In order to be successful, a product needs to have a distinct selling proposition. We refer to this as product positioning. This positioning can …

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Power of the Crowd

  Despite the growing list of successes through crowd innovations that have propelled companies forward, only very few organizations use crowdsourcing effectively, if at all.  From a business standpoint, using the broader public to solve problems and innovate solutions does not come across as a productive practice, that’s the firm’s job isn’t it? To top it all off it is …

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Design and Innovation Lead the Way in Europe

                    According to new research conducted by the European Commission Innobarometer survey, one third of businesses in the EU see design as an integral part of their business strategy and development.  Findings also show that 62% of companies in the EU use design in their business. Design for Europe coordinator and …

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The Rise and Rise of Sports Betting in Nigeria

            Over the years, pool staking and betting has been the traditional way of gambling in Nigeria, however they had nothing to do with sports. Recently the emergence of sports betting has increased due to the various betting websites that have grown in popularity. Due to this latest development, sports fanatics now take their interest …