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Facebook Video Ads Trends Marketers Should Know in 2019

As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in 2018, narrowing down their myriad of thoughts to just one or two top predictions that they believe will shape the coming year. Whether it’s a relatively new trend, or something that’s been around for a while …

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PREDICTIVE APPS

Apps are already a part of our lives, slowly but surely we will become dependent on them as they become the digital centerpiece connecting our day-to-day devices. Predictive apps are a relatively new design paradigm that uses predictive analytics, to provide the right information to the right consumer at the right time. Consumers in general are expecting to have more …

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DIGITAL TRANSFORMATION IN AFRICA

We might have been off to a slow start, but we have been growing rapidly for the last decade. Up until recently only 16 present of our continents people had access to the internet, but changes has already started taking place. Africa is endowed with a talented generation of technologists, coders and entrepreneurs, who are eager and ready to solve …

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ARTIFICIAL INTELLIGENCE

For the average person out there the word Artificial Intelligence (AI) is a complex field of study and they usually don’t think much of it other than linking it to the image of Terminator. Although it is a sci-fi movie about how robots control the world, which (hopefully) won’t happen soon, we do however find ourselves in the dawn of an era where …

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THE EFFECT OF ECHO CHAMBERS

Majority of people have access to theinternet and more than half spend theirwhole day glued to their screen, loyallyfollowing the trends and popular views ofthe online masses. But is it really the opinion of hundreds of other people or is it just your opinion being echoed back at you? We might think that we are free to believe whatever we …

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3 Essential Tips for Marketing to Millenials

3 Essential Tips for Marketing to Millenials   1.Promote your brand through social influencers, such as celebrities and public figures. This can help your brands presence feel more authentic online. The use of micro-influencers can also help a commercial brand be organically accepted by sub-cultures or niche ‘scenes’.   2. Create ‘ads’ that appear to be local: be creative, be authentic. …

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Latest Social Media Trends

Latest Social Media Trends   1.Chatbots No longer are chatbots seen as robotic and inefficient, when designed the right way they can provide instant connection to a customer that is helpful and feels personal. 2. Video, Video, Video Creative strategists are claiming that that the inclusion of short videos are not only beneficial to a company’s brand, but essential. This …

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8Digital

REDD’s Africa: Facebook – Best Posts We conducted a Facebook campaign for REDD’s in 4 African countries to increase customer attraction and engagement over a 6 month period; with some very positive results. REACH: REDD’s: 698 137 & 447 492 reach respectively Competitors: Savanna: 19 000 ; Hunter’s Dry: 17 000   Highest Engagements Video Posts REDD’s Kenya ( 8 …

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Why Brands Should Use Micro-Influencers?

Influencer Marketing is growing faster than Digital Ads. The landscape has changed, and everyday more influencer marketing agencies pop up. Technology is enabling brands to discover more niche audiences and influencers to connect with. People have the power now more than ever. Brands are now shifting from traditional forms of mass distribution to marketing partnerships. Who would have thought that …