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Brand Value: What you need to know

Brands are the most important thing for business people and it in facts makes them very excited. That’s because brands are conceptual.  They allow us to dream, to think of things other than logistics and pricing and firing people.  Reflecting on brands help us escape from the drudgery of work. However, it’s important to remember that brands are quantifiable financial …

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New Research Reveals How Customers (Really) Rate Your Website.

Consumers have never had more choice than they do today: thousands of businesses compete within the same sector for the same clients by offering nearly the same product at nearly the same price. At the risk of stating the obvious, your website plays a huge role in differentiating your business and, while you no doubt already have a solid online …