THE EFFECT OF ECHO CHAMBERS

Majority of people have access to theinternet and more
than half spend theirwhole day glued to
their screen, loyallyfollowing the trends
and popular views ofthe online masses. But
is it really the opinion of hundreds of other
people or is it just your opinion being echoed
back at you? We might think that we are
free to believe whatever we want, but the
reality is that we are being influence daily.
The truth is that we like to share and engage
with content that resonates with us, and it is also
our preferred beliefs, we don’t even care to
check if it is true or not. Our Facebook feeds
are personalize determined on what we Google,
read, click on or like, so we mostly consume
content similar to our views, and the more you
interact the bigger your little island becomes.
According to Christopher Hooton the real
American election so drastically, is that although
we don’t acknowledge it, most people use
Facebook as their main platform to stay up to
date with news. Walter Quattrociocchi says that
we are the driving source, and not social media
networks that causes these echo chambers,
as it is we that sort ourselves into like-minded
groups.
The truth is that we like to share and engage
with content that resonates with us, and it is also
our preferred beliefs, we don’t even care to
check if it is true or not. Our Facebook feeds
are personalize determined on what we Google,
read, click on or like, so we mostly consume
content similar to our views, and the more you
interact the bigger your little island becomes.
According to Christopher Hooton the real
American election so drastically, is that although
we don’t acknowledge it, most people use
Facebook as their main platform to stay up to
date with news. Walter Quattrociocchi says that
we are the driving source, and not social media
networks that causes these echo chambers,
as it is we that sort ourselves into like-minded
groups.
And instead of trying to
reach out and try and understand why people
felt moved to vote for
Trump, despite knowing
who he is, everyone just
retreated to their filtered
little bubbles online,
bellowing their opinions
to people who are
echoed back.
CONCLUSION
Because of our cognitive bias we create our own bubbles, we are friends with people online that has the same views, un-friend other that we disagree with, making it easier for them to put us in a echo chamber that suits us. Since we cannot possibly give attention to all posts on our feed, algorithms prioritize en-gaging posts that would get us to click on it, interact or share, allowing for mis-understand why people felt motivated to vote for Trump, despite knowing who
their opinions to people who are already in agreement and enjoy having them echoed back. Echo chambers are making users more gullible by the day, and this can have very big impact on society, just look what happened to America.
3. Christine Emba, July 2016,
Confirmed: Echo chambers exist on social media. So what do we do about them?, The Washington Post:
https://www.washingtonpost.com/news/in-theory/wp/2016/07/14/confirmed-echo-chambers-exist-on-social-media-but-what-can-we-do-about-them/?utm_term=.17b602878916
4. Filippo Menczer, November 2016,
Fake Online News Spreads Through Social Echo Chambers, Scientific American:
https://www.scientificamerican.com/article/fake-online-news-spreads-through-social-echo-chambers/
The Effect of Echo Chambers