Design for better relationships

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Staff members are starting to focus on the customer’s purpose and talents instead of purely
focusing on their needs. Evolving the design helps staff at a bank branch to adapt to the
environment in which they are working in and also to the changing goals of their customers.
Banks, as an example, are acting more personally and informally to enhance relationships
therefore changing the branch design. Design now incorporates interpersonal conversation
to assist their customers and allow them to be more involved.
The new design allows staff members to meet the new needs of their customers by
providing the electronic tools to complete their roles. This allows customers to feel more in
charge and feel more heard by their banks.
Source: Allen International

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