The tools digital marketers and entrepreneurs need
Just a tiny fraction of the creativity and storytelling that brands and individuals are unleashing with new domain extensions. Couples are registering wedding sites utilizing .ROCKS and .LOVE, young professionals are boldly claiming their online real estate with .ENGINEER and .DENTIST. Now web addresses can be meaningful on boths sides of the dot! Each of these brands is embracing “branded navigation,” a digital strategy that helps your audience and consumers get to the content they want on your website more easily. Think of branded navigation as an additional shortcut to specific online content that your customers
can access without having to engage with a complicated sitemap. As the Internet grows more cluttered, the ability to get to the information you want with fewer clicks and stops along the way is an increasingly valuable tool. Branded navigation is made possible by a complementary domain strategy—utilizing a new web address for each section of your website or profile on third-party social platforms. That way, customers can navigate to your individual pages and profiles utilizing a single web address with none of the complicated and difficult-to-remember backslashes.
“We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant.”