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How important is a brand promise

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It is essential to make sure that your staff is aware that every detail is important and ensure that everyone understands the meaning of being on-brand. Being on-brand includes how you interact with customers, how you handle complaints and how you help your customer understand that your product is designed to benefit them. Customers are an essential part to your …

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The importance of a value proposition

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Value propositions are built on soft and hard metrics and it is important to consider the value proposition before making an investment. Soft metrics can be measured and include the increase of your brand perception amongst the individuals who are part of your target audience, media exposure and improvements in regional or international benchmarks. Hard metrics include partnership revenue investment …

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Ways to work together when we can’t be together

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The global pandemic has changed the way in which businesses communicate and work due to lockdown and social distancing regulations that many governments have implemented. Here are some tips that will help your business through this changing process: Incorporate virtual meetings into your business planMake sure your employees are aware of how to be a part of virtual meetings by, …

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Ways to build your creative confidence

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Approaching challenges from a new and different perspective will assist you and your business to become more creative and open to new ideas and ways to adapt to challenges that the company faces. Here are some ways you can boost your creative confidence in the workplace: 1. Incorporating mind maps into your decision-making process. Mind maps help you to think …

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Taking the robot out of humans

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Many banks around the world are setting up the systems and technologies that use the concepts of artificial intelligence. Brand and customer experience are the most important factors that differentiate one bank from its competitors. Maintaining customer experience as a top priority are put ahead of their competitors. Robotics will allow for better productivity, more accurate information and fewer mistakes, …

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Design for better relationships

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Staff members are starting to focus on the customer’s purpose and talents instead of purely focusing on their needs. Evolving the design helps staff at a bank branch to adapt to the environment in which they are working in and also to the changing goals of their customers. Banks, as an example, are acting more personally and informally to enhance …

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Changes we will personally go through after covid

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It is seen that there are three situations in life that some may encounter to be considered the most stressful by psychologists: changing homes, going through a divorce and grieving the death of a loved one. However, psychologists have now added the coronavirus to this list as people around the world are trying to deal with this pandemic. Due to …

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Brand DNA, genuine, unique, you

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A brand’s DNA incorporates who the brand is, how they behave, who they interact with, how they approach challenges and so on. Some aspects that are used to understand an organization’s DNA are: the organizations values, the mission that they are trying to achieve, the cultural norms of the organization, how they are going to communicate within the organization, the …

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The battle for relevancy

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Social media is creating a vast amount of change in the way in which companies’ function especially in retail businesses. Banks have been changing their functioning by enabling customers to send money to other individuals through these digital platforms. Avida is a bank in the United States of America where they have digitally transformed and created a program which allows …

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What type of innovator do you want to be

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Many start-up businesses showcase innovation when they try to turn the current market upside down and take share quickly which is known as disruptive innovation. There are three other types of innovation that exist: breakthrough innovation, basic research and sustaining innovation. The Consumer Electronics Show is a great way to see what is trending right now and what could be …