Our Sensory Experience branding approach creates lasting, emotional connections in the minds of consumers by engaging on a multi-sensory level. We design brand experiences that engage with sight, sound, taste, smell and touch to bury the brand deep within the cognition of its consumers.
We design your retail environment to get the most out of the tell-and-sell process. We design the prefect in-store consumer journey to make sure your customers have a pleasant experience.
Transmedia storytelling uses the well-researched tools of traditional storytelling – such as the human experience, relevance, emotion and connection – and strategically implements them into an interactive communication experience. We want brands to be able to tell a single articulate narrative that expands over time across multiple media platforms.
“Living the Brand” means that the image portrayed by the company has been accepted as such in the market place. It gained the required recognition and people responded physically and emotionally to what the company, service or product presents.
Consumer insights are key to the success of your brand and its communication. Building on our Cultural Branding approach, which is about investigating consumer crowd cultures to identify areas where your brand can effectively engage in a meaningful way.
Experiential marketing is one of the most innovative marketing tools that we use to create one-on-one personal interaction between brands and their customer. The benefit of this method is that it strives to engage rather than to educate. This method of marketing encourages consumers to actively engage with your brand in a meaningful way, to build lasting, positive relationships.
Cultural Branding is the latest marketing phenomenon used by brands and advertisers to win over consumers and make their mark in the hyper connected era of social media.
Content, is an opportunity to inform and sell your product/service. We make sure that each point of contact is tailor made to get the most out of every second of consumer engagement, to boost perception and increase sales.
We create a powerful brand presence for you, that transcends trends and that will allow your brand to dominate the market from a visibility and awareness perspective. Includes the management of all modes of interaction and synchronises them with the objectives of a marketing strategy.
Visual identity plays a significant role in the way an organization presents itself to both internal and external stakeholders. In general terms, a visual identity expresses the values and ambitions of an organization, its business, and its characteristics. 8Brand creates innovative graphic design, packaging, and corporate identities that deliver high visibility and impact, that uplifts the value of your product …