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THE EFFECT OF ECHO CHAMBERS

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Majority of people have access to the internet and more than half spend their whole day glued to their screen, loyally following the trends and popular views of the online masses. But is it really the opinion of hundreds of other people or is it just your opinion being echoed back at you? We might think that we are free …

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DIGITAL TRANSFORMATION IN AFRICA

In by 8brand

We might have been off to a slow start, but we have been growing rapidly for the last decade. Up until recently only 16 present of our continents people had access to the internet, but changes has already started taking place. Africa is endowed with a talented generation of technologists, coders and entrepreneurs, who are eager and ready to solve …

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BRANDING CULTURE

In by 8brand

There are two main branding models that exist today, but within the digital era these branding models has not been as effective as they were before. These two models include: Mindshare Branding, which focuses on the emotions and the personality of the brand, as well as purpose branding, which focuses on the values and the ideals of the consumers. With …

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The tools digital marketers and entrepreneurs need

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The tools digital marketers and entrepreneurs need Just a tiny fraction of the creativity and storytelling that brands and individuals are unleashing with new domain extensions. Couples are registering wedding sites utilizing .ROCKS and .LOVE, young professionals are boldly claiming their online real estate with .ENGINEER and .DENTIST. Now web addresses can be meaningful on boths sides of the dot! …

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Digital Transformation in Africa

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Digital transformation in Africa is accelerating with the fact that more businesses are now using different social plateforms to communicate with customers. South Africa, Kenya and Nigeria stand out in terms of the remarkable progress they have made in digitalising their economies eg. Tech hubs in Johannesburg. Many African countries are expected to follow in the steps of Rwanda which …

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The Internet is the most complex and resource-rich marketing tool the world has ever seen.

In by 8brand0 Comments

It affords immediate access to nearly every consumer on the planet and more data than any marketer could analyze in a single lifetime. But this incredibly powerful asset can also pose an incredibly frustrating challenge. There are more brands and information to compete with than ever before, requiring digital marketers to step up their game, amplify the creativity, and harness …