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HEINEKEN

CULTURAL BRANDING

HEINEKEN envisioned the creation of a digital gathering place for  a network of global creative thinkers, which would act as an  activation point for solving several annual open innovation  challenges

OBJECTIVES:

1.Expand HEINEKEN’s international network of innovation  2.Gather actionable ideas

3.Strengthen the association between HEINEKEN, innovation and  open collaboration

Heineken – Approach

We explored communities where visionaries openly shared and investigated ideas; and from the insights gained, HEINEKEN’s first global innovation platform –

IDEAS BREWERY was created.

RESULTS:

The platform was launched to celebrate innovation.  The HEINEKEN innovation platform grew its network  internationally.

The platform was featured on internationally reputable design,  packaging and innovation portals and blogs. The HEINEKEN ideas Brewery was introduced as a vibrant global  innovation hub

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