Latest Social Media Trends
No longer are chatbots seen as robotic and inefficient, when designed the right way they can provide instant connection to a customer that is helpful and feels personal.
2. Video, Video, Video
Creative strategists are claiming that that the inclusion of short videos are not only beneficial to a company’s brand, but essential. This is because videos consitute as the majority of media consumed online, helping companies generate engagement and build followers.
3. Micro Influencers
There has been a recent increase in Micro Influencers due to the fact that firstly, it’s incredibly effective, and secondly that companies are now struggling to connect to a larger audience with traditional marketing techniques.
4. Ephemeral Content
Social media stories have recently been shown to result in the best engagement rates. With its ability to connect with the viewer the use of social media stories additionally adds an authentic touch to a brand.