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AN OLD BANK FACING A BRAND NEW FUTURE.

In 8brand by 8brand

Wema Bank was incorporated in 1945 under the name Agbonmagbe Bank Limited. It is Nigeria’s longest surviving indigenous financial institution. The name of the bank was changed to Wema Bank in June 1970. During a difficult period of instability, the brand suffered some neglect. Marketing support, including advertising and promotions came to a near-zero position. This negatively affected the brand …

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Africaworkx

In 8brand, 8degrees, comercial by 8brand

We designed this concept co-working office space to be implemented all over Africa. We created a modern space, in line with international best practice as well as local insights, with a distinctly African look and feel, using vibrant colours and patterns. The space is designed to increases productivity, creativity, focus and collaboration.

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Be Mobile Brand Development

In 8brand by 8brand

Be-mobile brand development 8 BRAND designed and executed a complete Go-To-Market strategy for BTC for their new cellular brand; including Brand Identity, Commercial Strategy, Brand Guidelines as well as ATL and BTL launch campaign. We also designed and rolled out retail stores in Gabarone for the brand.

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MTN BRAND IDENTITY

In 8brand by 8brand

The Brand Identity Personality and Values As people, our values determine our personality and like our Brand, we use our personality to communicate our values to others. We also express our personality visually for example, by the way we dress, which car we choose to drive and the style in which we decorate our homes. The cluster of visual associations …

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Meditel Brand

In 8brand by 8brand

We revamped and re-launched the Meditel mobile network brand in Morocco, into a highly competitive market. Different market segments were targeted with tailor-made products, in both French and Arabic. We provided Meditel with a complete Corporate Identity extended to all channels of communication, both internally and externally, including retail store design.

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UNISUN

In 8brand by 8brand

From name generation to global validation of name, colour palette and iconography, to developing a brand that would co-exist with major postal brands across the world. We created Unison, the largest and most challenging branding project ever undertaken by 8brand.

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airtel

In 8brand, 8degrees, Retail by 8brand0 Comments

Environmental Design is not merely a form of design, rather it is an engineering process which leads to overall functionality, improved usage and increased return on investment, as well as being an extension for more brand engagement.

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Packaging

In 8brand by 8brand

Consumers are relying more and more on the signals they receive in-store to provide the with recognition and reassurance and perhaps, most importantly, the most basic of urges: impulse. In fact, research indicates that 85% of purchase decisions are made in-store. Our process for developing product branding, therefore, involves qualitative and quantitive evaluation, this includes extracting the brand essence, brand …

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Airtel

In 8brand by 8brand

After a pitch between ourselves and other African agencies, we have rewarded the strategic brand development and launch project for Airtel Business in Nigeria. We developed the main positioning around a new Single Minded Proposition of “Let’s do business”. Our delivery was of such satisfactory that we have now been appointed as a strategic partner across the Nigerian Airtel brand …

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Cell C

In 8brand, Retail by 8brand0 Comments

8brand developed an architectural design concept for Cell C’s stores that would propel the Cell C brand into its next generation of retail environments. The concept incorporated functional areas for sales and repairs, as well as fun and relaxing areas where customers could enjoy a cup of coffee, download music and games, surf the internet and interact with other customers. …