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MTN Song Star

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8brand developed a successful integrated communications strategy to launch MTN’s Song Star’ smartphone application in the Nigerian market. The launch and promotion of this innovative application ran across various media platforms including digital, mobile, print, television, radio, outdoor and indoor activations. The success of this promotion is largely due to the awareness generated and engagement activities throughout the campaign. The …

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MTN Augmemented Reality

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Thanks to Augmented Reality (AR), every image object and even place can have its own “layer of augmented reality” experience. Through this, magazines come to life with videos, adverts offer special deals through web click-throughs and quizzes, catalogues launch 3D product models and much more. We also create AR layers to add engaging digital information to printed materials in campaigns, …

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SOWETO DIGITAL

In 8Digital, apps by 8brand

Soweto Digital approached us to find a solution to tackle their lacking youth market share. We developed several apps that would stimulate brand engagement through social media

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COCA COLA

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With the strong presence of Pepsi under the younger target market in Nigeria, we wanted to stimulate the social sharing amongst the younger target market around the Share-a-Coke campaign. Trying to take the campaigns original concept of “sharing” into the digital space to allow friends that are remote to share a Coke as well. We developed an app that will …