8brand has adopted a formal approach to analysing the critical components of the graphic design. We study the boundaries of any product, service or corporation and utilise them to move the brand to its desired potential. The uniqueness of the brand experience is captured in defining the application of iconography, imagery, colour and typography. The thought process may involve the evolution, extension or creation of relevant and strong brand iconography that translates the design strategy into an impactful language that the consumer understands.

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