Background
This brand had great success in the past, but was slowly losing its market share with the influx of different energy drinks. This caused for rethink of how to go to market and a new packaging design was key to regain the lost market share
Project Objectives
The brief was to create a new design that would not allienate the existing target market, but rather enhance the look of the bottle and graphic style of the label to be more specific to the sporting community.

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