Realising that the Nigerian market has huge potential for their range of luxury spirits and wines, KWV approached us to help them develop a go-2-market strategy and campaign.
Based on our on the ground insights combined with global best practice, we developed a launch campaign based on an influencer strategy that will have Nigerians top influencers engaging with the brand online.
Our strategy and creative approach have led to us being appointed as their lead agency for all products in Africa. Besides all social media channels, we also manage the media strategy and implementation through our media partners. Our country-specific social media team manages all social channels and engages with the consumers on a daily basis.