Consumers are relying more and more on the signals they receive in-store to provide the with recognition and reassurance and perhaps, most importantly, the most basic of urges: impulse.
In fact, research indicates that 85% of purchase decisions are made in-store. Our process for developing product branding, therefore, involves qualitative and quantitive evaluation, this includes extracting the brand essence, brand positioning and a process of validation to develop a definitive Brand World.
Diligent validation of consumer trends, intended propositions with relation to future marketability and the graphic translation of the strategic brand analysis inform the design, ensuring impact and appeal at this critical moment of choice. The agency works to customise local and international brands according to the global visual style of each brand. We have worked on global brands such as: Five Roses, Dispirin, Minute Maid, Parmalat and Vita Snacks.

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