Strawberry Lips social media campaign

How do we create Social Brands?
“ In the era of Social Media, brand building has become
a vexing challenge. This is not how it was supposed to
turn out. Most companies saw the advent of Social
Media as the start of a new Golden Age of branding.
They hired armies of creatives and technologists to
insert their brands all over the digital universe. “ Viral,
Buzz, Memes, Stickiness and Form Factor “ became the
new language of branding. Despite all of this effort,
there has been a very little payoff. What has gone
wrong? To solve this puzzle, we need to remember that
brands succeed when they break through in culture. “
8TechDigital developed the visual content to extend the
reach of Strawberry Lips new bottle design, generating
over 1.2k likes on Facebook

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