How do we create Social Brands?

“ In the era of Social Media, brand building has become a vexing challenge. This is not how it was supposed to turn out. Most companies saw the advent of Social Media as the start of a new Golden Age of branding. They hired armies of creatives and technologists to insert their brands all over the digital universe. “ Viral, Buzz, Memes, Stickiness and Form Factor “ became the new language of branding. Despite all of this effort, there has been a very little payoff. What has gone wrong? To solve this puzzle, we need to remember that brands succeed when they break through in culture. “
Our Valentines campaign for Strawberry Lips achieved a 43 % campaign total engagement with less than R1500 spend.
 
 

Share this Project