How do we create Social Brands?
“ In the era of Social Media, brand building has become a
vexing challenge. This is not how it was supposed to turn
out. Most companies saw the advent of Social Media as the
start of a new Golden Age of branding. They hired armies
of creatives and technologists to insert their brands all over
the digital universe. “ Viral, Buzz, Memes, Stickiness and
Form Factor “ became the new language of branding.
Despite all of this effort, there has been a very little payoff.
What has gone wrong? To solve this puzzle, we need to
remember that brands succeed when they break through
in culture. “
8DigitalTech created a digital Recipe Book that fans can
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