8brand was involved in the launch of ZAIN, a telecommunications brand operating in 14 African countries.
Our team designed a detailed and extensive brand applications guideline for each of ZAIN’s retail channels, providing a solution for both its formal and informal retail outlets. The solution that 8brand provided considered each country’s diverse landscape and market conditions, particularly the informal channel.
As a result, tailored design solutions were created to accommodate the more challenging territories.

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