FOUR RICE BRANDS – FOUR PACKAGING DESIGNS
To work on four different brands at the same time for one company is a great opportunity and compliment to our skills. 8BRAND worked closely with Wilmar, a leading agribusiness based in Singapore, with the redesign of four of their rice products that are available in Nigeria.
Excella and Fortune are positioned as premium brands where Viking and Sania are more mainstream rice brands. Each product’s packaging design needed to be carefully considered to ensure that their design solutions were natural evolutions of the existing designs. Packaging materials were specified to further reinforce each brand’s unique design.